| Type |  Book |
| ชื่อเรื่อง | Sports and entertainment marketing / Ken Kaser, Dotty Boen Oelkers |
| ผู้แต่ง | Kaser, Ken |
| ISBN | 1133602444 |
| | 9781133602446 |
| พิมพลักษณ์ | Boston, MA : Cengage Learning, [2016] |
| รูปเล่ม | ix, 440 pages : illustrations (chiefly color) ; 29 cm |
| หัวเรื่อง | Sports --Marketing [] |
| | Entertainment events --Marketing [] |
| | Entertainment events --Marketing --Study and teaching (Secondary) [] |
| | Sports --Marketing --Study and teaching (Secondary) [] |