| Type |  Book |
| ชื่อเรื่อง | Understanding Factors Predicting Consumer Behavior in the Offline and Digital Marketing Perspective of Thailand : A Critical Evaluation of Theory and Quantitative Market Research / Attakrai Punpukdee |
| ผู้แต่ง | Attakrai punpukdee |
| ISBN | 9786165774161 |
| | 9786165774161 (pbk.) |
| | 9786165774161 258 Baht (บริจาค) |
| พิมพลักษณ์ | Bangkok : Naresuan University, c2021 |
| | Phitsanulok : Innovation and Creative Marketing, Faculty of Business, Economics and Communications, Naresuan University, 2021 |
| ครั้งที่พิมพ์ | 1st ed |
| | First edition |
| รูปเล่ม | 174 p. : illus |
| หัวเรื่อง | Consumer behavior --Thailand [] |
| | Consumer behavior --Psychological aspects [] |
| | Consumers --Research [] |
| | Electronic commerce |
| | Electronic commerce --Thailand [] |
| | Internet marketing --Thailand [] |
| | Marketing |
| | Qualitative research |
| | Consumer behavior |
| | Internet marketing |
| | Marketing research |