| Type |  Book |
| ชื่อเรื่อง | Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz |
| ผู้แต่ง | Lovelock, Christopher h |
| ISBN | 9781442517011 |
| พิมพลักษณ์ | Frenchs Forest, N.S.W. : Pearson Australia, c2011 |
| ครั้งที่พิมพ์ | 5th ed |
| รูปเล่ม | xx, 564 p. : ill. (chiefly col.) |
| หัวเรื่อง | Customer services --Marketing [] |
| | Customer services --Australia --Marketing [] |
| | Customer services --New Zealand --Marketing [] |
| | Customer services --Pacific Area --Marketing [] |
| | Service industries --Marketing [] |
| | Service industries --Australia --Marketing [] |
| | Service industries --New Zealand --Marketing [] |
| | Service industries --Pacific Area --Marketing [] |