| Type |  Book |
| ชื่อเรื่อง | New perspectives on critical marketing and consumer society [electronic resource] / edited by Elaine L. Ritch (Glasgow Caledonian University, UK) and Julie McColl (UK) |
| ISBN | 9781839095566 (electronic book) |
| พิมพลักษณ์ | Bingley, U.K. : Emerald Publishing Limited, 2021 |
| รูปเล่ม | 1 online resource (xviii, 225 pages) |
| ลิงค์ | Click here to access |
| หัวเรื่อง | Branding (Marketing) |
| | Consumer behavior |
| | Consumption (Economics) --Technological innovations [] |
| | Marketing --Social aspects [] |
| | Marketing --Technological innovations [] |