| Type |  Book |
| ชื่อเรื่อง | Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson |
| ผู้แต่ง | Peter, J. paul |
| ISBN | 007125935X |
| | 0071106685 : ฿1012.00 |
| | 0071109153 |
| | 0071111778 |
| | 0073101419 (cd) |
| | 0073529850 (alk. paper) |
| | 9780071109154 |
| | 9780071259354 |
| | 9780073101415 (cd) |
| | 9780073529851 |
| | 9780073529851 (alk. paper) |
| | 9780073529851 7,130.00 |
| พิมพลักษณ์ | Boston : McGraw-Hill, 2008 |
| | Boston : McGraw-Hill/Irwin, c2007 |
| | Boston : McGraw-Hill/Irwin, c2008 |
| ครั้งที่พิมพ์ | 7th ed |
| | 8th ed |
| | 10th ed |
| รูปเล่ม | xix, 555 p. ill |
| ลิงค์ | Contents. |
| | http://doc2.clib.psu.ac.th/public12/291547.pdf |
| | Table of contents |
| | |
| หัวเรื่อง | Consumer behavior |
| | Consumer behavior --United States [] |
| | Consumer behavior --United States --Case studies [] |
| | Market surveys |
| | Market surveys --United States [] |
| | Marketing |