| Type |  Book |
| ชื่อเรื่อง | Handbook of radio and TV broadcasting : research procedures in audience, program and revenues / James E. Fletcher |
| ISBN | 0442224176 |
| พิมพลักษณ์ | New York : Van Nostrand Reinhold, c1981 |
| ครั้งที่พิมพ์ | 1st ed |
| รูปเล่ม | vii, 336 p. : ill. ; 28 cm |
| หัวเรื่อง | Television audiences --Research --Handbooks, manuals, etc [] |
| | Television audiences --Research --Handbooks, manuals, etc [] |
| | Television broadcasting |
| | Television viewers --Research --Handbooks, manuals, etc [] |
| | Broadcasting --Research [] |
| | Broadcasting --Research --Handbooks, manuals, etc [] |
| | Broadcasting --Research --Handbooks, manuals, etc [] |
| | Radio audiences --Research [] |
| | Radio audiences --Research --Handbooks, manuals, etc [] |
| | Radio audiences --Research --Handbooks, manuals, etc [] |
| | Radio broadcasting |
| | Television audiences --Research [] |