| Type |  Book |
| ชื่อเรื่อง | The franchise era : managing media in the digital economy / edited by James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber |
| ISBN | 1474419224 |
| | 9781474419222 |
| พิมพลักษณ์ | Edinburgh : Edinburgh University Press, [2019] |
| รูปเล่ม | xvi, 317 pages : illustrations (black and white) ; 24 cm |
| หัวเรื่อง | Digital media --Social aspects [] |
| | Internet --Social aspects [] |
| | Mass media and culture |
| | Mass media --Management [] |
| | Mass media --Marketing [] |
| | Motion pictures --Marketing [] |
| | Streaming technology (Telecommunications) |
| | Television --Marketing [] |
| | Video games --Marketing [] |