| Type |  Book |
| ชื่อเรื่อง | Sports and entertainment marketing, 2e / Ken Kaser and Dotty Boen Oelkers |
| ผู้แต่ง | Kaser, Kenneth |
| ISBN | 053844049X (hbk.) |
| | 0538438894 (pbk.) |
| | 9780538438896 |
| | 9780538438896 (pbk.) |
| | 9780538440493 (hbk.) |
| | 0538438894 |
| พิมพลักษณ์ | Mason, OH : South-Western, 2005 |
| | Mason, Ohio : Thomson South-Western, c2005 |
| ครั้งที่พิมพ์ | 2nd ed |
| รูปเล่ม | ix, 344 p. : col. ill. ; 28 cm |
| หัวเรื่อง | Performing arts --Marketing [] |
| | Entertainment events --Marketing [] |
| | Entertainment events --Marketing --Study and teaching (Secondary) [] |
| | Sports --Marketing [] |
| | Sports --Marketing --Study and teaching (Secondary) [] |
| | Sports --United States --Marketing [] |