| Type |  Book |
| ชื่อเรื่อง | Integrated marketing communications / William Chitty, Nigel Barker and Terence A. Shimp |
| ผู้แต่ง | Chitty, William |
| ISBN | 0170120082 |
| | 0170120082 (pbk) |
| | 9780170120081 (pbk) |
| | 9780170120081 |
| พิมพลักษณ์ | South Melbourne, Victoria : Thomson, 2005 |
| | South Melbourne, Vic. : Thomson, c2005 |
| ครั้งที่พิมพ์ | 1st ed |
| | 1st Pacific Rim ed |
| รูปเล่ม | xx, 471 p. : col. ill. ; 28 cm |
| หัวเรื่อง | Advertising campaigns |
| | Communication in marketing |
| | Communication in marketing --Pacific Area [] |
| | Sales promotion --Pacific Area [] |
| | Communication in marketing --Pacific Area [] |
| | Sales promotion |
| | Sales promotions --Pacific Area [] |