| Type |  Book |
| ชื่อเรื่อง | The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / John G. Freeland, editor |
| ISBN | 0071409351 |
| | 0071409351 (hbk.) |
| | 9780071409353 |
| | 0-0714-0935-1 (hardcover : alk. paper) |
| พิมพลักษณ์ | New York [NY] : McGraw-Hill, 2003 |
| | New York : McGraw-Hill, c2003 |
| ครั้งที่พิมพ์ | 1st ed |
| รูปเล่ม | viii, 353 p. : ill. ; 24 cm |
| ลิงค์ | Contents. |
| หัวเรื่อง | Branding (Marketing) --Management [] |
| | Brand name products --Marketing --Management [] |
| | Branding (Marketing) --Managemant [] |
| | Customer loyalty |
| | Customer relations --Management [] |
| | Customer services --Case studies [] |