| Type |  Book |
| ชื่อเรื่อง | The pirate inside : building a challenger brand culture within yourself and your organization / Adam Morgan |
| ผู้แต่ง | Morgan, Adam |
| ISBN | 0470860820 |
| พิมพลักษณ์ | Chichester, West Sussex : John Wiley & Sons, c2004 |
| รูปเล่ม | xii, 336 p. : ill. ; 24 cm |
| หัวเรื่อง | Brand name products --Management [] |
| | Brand name products --Planning [] |
| | Brand name products --Psychological aspects [] |
| | Corporate culture |
| | Creative ability in business |