| Type |  Book |
| ชื่อเรื่อง | Television brandcasting : the return of the content-promotion hybrid / Jennifer Gillan |
| ผู้แต่ง | Gillan, Jennifer |
| ISBN | 0415841216 (hbk) |
| | 0415841224 (pbk) |
| | 9780203766569 (ebk) |
| | 9780415841214 (hbk) |
| | 9780415841221 (pbk) : ฿1350.00 |
| พิมพลักษณ์ | New York ;London : Routledge, Taylor & francis Group, c2015 |
| รูปเล่ม | xvii, 275 p. : ill. ; 24 cm |
| ลิงค์ | Contents. |
| หัวเรื่อง | Television broadcasting --Technological innovations --United States [] |
| | Branding (Marketing) --United States [] |
| | Convergence (Telecommunication) |
| | Television broadcasting --United States [] |