| Type |  Book |
| ชื่อเรื่อง | Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan |
| ผู้แต่ง | Keller, Kevin lane |
| ISBN | 1292314966 |
| | 1292314966 (pbk. : global ed.) |
| | 9781292314969 |
| | 9781292314969 (pbk. : global ed.) |
| | 9781292314969 (pbk.) |
| พิมพลักษณ์ | Boston : Pearson Education, 2020 |
| | Harlow, England : Pearson, c2020 |
| ครั้งที่พิมพ์ | 5th ed Global edition |
| | 5th ed |
| | 5th ed., Global ed |
| | Fifth edition |
| | Global edition |
| รูปเล่ม | 621 p. : ill |
| หัวเรื่อง | Brand name products --Management [] |
| | Branding (Marketing) |
| | Marketing --Management [] |
| | Product management |
| | Strategic planning |