| Type |  Book |
| ชื่อเรื่อง | Connected strategy : building continuous customer relationships for competitive advantage / Nicolaj Siggelkow, Christian Terwiesch |
| ผู้แต่ง | Siggelkow, Nicolaj Author |
| ISBN | 1633697002 |
| | 9780749490478 |
| | 9780814439760 |
| | 9781633697003 |
| พิมพลักษณ์ | Boston : Harvard business review press, 2019 |
| | New York : KogangPage, 2020 |
| | United States : Harper Collins Leasership, 2018 |
| รูปเล่ม | xiv, 264 pages : illustrations ; 25 cm |
| หัวเรื่อง | CUSTOMER RELATIONS |
| | Communication in consumer education |
| | Customer services --Technological innovations [] |
| | Relationship marketing |
| | BRANDING (MARKETING) |
| | BRANDNAME PRODUCTS |
| | BUDGET IN BUSINESS |
| | BUSINESS ENTERPRISES --FINANCE [] |
| | BUSINESS PLANING |