| Type |  Book |
| ชื่อเรื่อง | The quest for loyalty : creating value through partnership / edited with an introduction by Frederick F. Reichheld ; foreword by Scott D. Cook |
| ISBN | 0875847455 |
| | 0875847455 (alk. paper) |
| พิมพลักษณ์ | Boston [MA] : Haward business school press, 1996 |
| | Boston, Mass. : Harvard Business School Press, c1996 |
| รูปเล่ม | xxvi, 278 p. : ill. ; 24 cm |
| หัวเรื่อง | Corporations --Investor relations [] |
| | Customer relations |
| | Employee loyalty |
| | Loyalty |