| Type |  Book |
| ชื่อเรื่อง | Strategic marketing decision-making in Japanese and South Korean companies [electronic resource] / Yang-Im Lee and Peter R. J. Trim |
| ผู้แต่ง | Lee, Yang-im |
| ISBN | 9781843343639 (hc) |
| | 9781843344698 |
| พิมพลักษณ์ | Oxford : Chandos, c2008 |
| ครั้งที่พิมพ์ | 1st ed |
| รูปเล่ม | xvi, 348 p. : ill |
| ลิงค์ | Ebook from ScienceDirect |
| หัวเรื่อง | Decision making --Japan [] |
| | Corporate culture --Japan [] |
| | Corporate culture --Korea (South) [] |
| | Decision making --Korea (South) [] |
| | Marketing --Japan [] |
| | Marketing --Korea (South) [] |
| | Strategic planning --Japan [] |
| | Strategic planning --Korea (South) [] |