Type | Book |
ชื่อเรื่อง | My years with General Motors / Alfred P. Sloan, Jr. ; edited by John McDonald with Catharine Stevens ; with a new introduction by Peter F. Drucker |
ผู้แต่ง | Sloan, Alfred p. (alfred pritchard) 1875-1966 |
ISBN | 9780385042352 |
| 0385042353 |
| 9780761922063 |
พิมพลักษณ์ | New York : Doubleday/Currency, c1990 |
| Thousand Oaks : Sage, 2001 |
รูปเล่ม | xxiii, 472 p. : ill |
หัวเรื่อง | Automobile industry and trade --United States --Management --Case studies [] |
| Industrial management --United States --Case studies [] |
| ADVOCACY ADVERTISING |
| PUBLIC RELATIONS |
| AUTOMOBILE INDUSTRY AND TRADE --UNITED STATES --MANAGEMENT --CASE STUDIES [] |
| ENERAL MOTORS CORPORATION --MANAGEMENT --HISTORY [] |
| INDUSTRIAL MANAGEMENT --UNITED STATES --CASE STUDIES [] |
| PUBLICITY |