| Type |  Book |
| ชื่อเรื่อง | Museum marketing [electronic resource] : competing in the global marketplace / edited by Ruth Rentschler and Anne-Marie Hede |
| ISBN | 0080550428 (electronic bk.) |
| | 9780080550428 (electronic bk.) |
| พิมพลักษณ์ | Amsterdam ; Boston : Butterworth-Heinemann, c2007 |
| รูปเล่ม | 1 online resource (xxvi, 270 p.) : ill |
| หัวเรื่อง | Globalization |
| | Museums --marketing. museums --Marketing --case studies. globalization. museums --public relations. museums --Management [] |
| | Museums --Management [] |
| | Museums --Marketing [] |
| | Museums --Marketing --Case studies [] |
| | Museums --Public relations [] |