| Type |  Book |
| ชื่อเรื่อง | Marketing : a Southeast Asian perspective / Ian McGovern |
| ISBN | 0201889102 |
| | 9780201889109 |
| พิมพลักษณ์ | Singapore : Addison-Wesley publishing, 1996 |
| | Singapore : Addison-Wesley, c1996 |
| ครั้งที่พิมพ์ | 1st ed |
| รูปเล่ม | xvi, 325 p. : ill ; 24 cm |
| หัวเรื่อง | Marketing |
| | Marketing --Asia Southeastern --Management --Case studies [] |
| | Marketing --Singapore --Case studies [] |
| | Marketing --Asia, Southeastern [] |
| | Marketing --Asia, Southeastern --Management [] |
| | Marketing --Asia --Management [] |
| | Marketing --Asia, Southeastern [] |
| | Marketing --Asia --Southeastern Management [] |
| | Marketing --Singapore --Case Studies [] |