| Type |  Book |
| ชื่อเรื่อง | Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson |
| ผู้แต่ง | Kerin, Roger a |
| ISBN | 0132465493 |
| | 0132465493 (IE) |
| | 0136107060 |
| | 0136107060 (casebound : alk. paper) |
| | 9780132465496 |
| | 9780132465496 (IE) |
| | 9780132465496 (pbk.) |
| | 9780136107064 |
| | 9780136107064 (casebound : alk. paper) |
| พิมพลักษณ์ | Upper Saddle River, N.J. : Pearson Education, c2010 |
| ครั้งที่พิมพ์ | 12th ed |
| | 12th ed., international ed |
| รูปเล่ม | xi, 708 pages : ill |
| หัวเรื่อง | Marketing --Decision making --Case studies --Case studies [] |
| | Marketing --Decision making --Case studies [] |
| | Marketing --Decision making --Case studies [] |
| | Marketing --Management --Case studies [] |
| | Marketing --Management --Case studies [] |
| | Marketing --Dicision making --Cast studies [] |