| Type |  Book |
| ชื่อเรื่อง | The marketing of the president : political marketing as campaign strategy / Bruce I. Newman |
| ผู้แต่ง | Newman, Bruce i |
| ISBN | 080395137X (pbk.) |
| | 0803951388 |
| พิมพลักษณ์ | Thousan Oaks : Sage, c1994 |
| รูปเล่ม | xvii, 165 p.: ill.; 23cm |
| หัวเรื่อง | Campaign management --United States [] |
| | Electioneering --United States [] |
| | Marketing --United States [] |
| | Presidents --United States --Elections [] |