| Type |  Book |
| ชื่อเรื่อง | Advertising, promotion and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews |
| ผู้แต่ง | Shimp, Terence a |
| ISBN | 1133191428 |
| | 1133191428 (paperback) |
| | 9781133191421 |
| | 9781133191421 (international ed.) 790 |
| | 9781133191421 (paperback) |
| | 9781133191421 (pbk.) |
| พิมพลักษณ์ | China : Cengage Learning, c2013 |
| ครั้งที่พิมพ์ | 9th ed |
| | 9th ed. International ed |
| | 9th ed., International edition |
| | Ninth edition |
| รูปเล่ม | xxii, 729 p. : ill |
| หัวเรื่อง | Advertising --Textbooks [] |
| | ADVERTISING |
| | COMMUNICATION IN MARKETING |
| | Communication in marketing --Textbooks [] |
| | DIRECT MARKETING |
| | Direct marketing --Textbooks [] |
| | SALES PROMOTION |
| | Sales promotion --Textbooks [] |