| Type |  Book |
| ชื่อเรื่อง | Field guide to case study research in business-to-business marketing and purchasing volume 21 / edited by Arch G. Woodside, Hugh M. Pattinson and Roger Marshall |
| ISBN | 1784410799 (electronic bk.) |
| | 1784410802 (cloth) |
| | 9781784410797 (electronic bk.) |
| | 9781784410803 |
| | 9781784410803 (cloth) |
| พิมพลักษณ์ | Bingley Emerald Group Publishing Limited 2014 |
| รูปเล่ม | xvi, 288 p |
| หัวเรื่อง | Industrial marketing |
| | Industrial marketing --Research [] |
| | Marketing research |
| | Purchasing |
| | Purchasing --Research [] |
| | Business Marketing |
| | Marketing |