| Type |  Book |
| ชื่อเรื่อง | Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best |
| ISBN | 0070071106689 |
| | 0071106685 |
| | 0073261548 900 baht |
| | 9780071106689 |
| พิมพลักษณ์ | Boston : McGraw-Hill/Irwin, c2007 |
| ครั้งที่พิมพ์ | 10th ed |
| รูปเล่ม | xxiv, 790 p. : col. ill. 27 cm. + 1 CD-ROM (4 3/4 in.)[BCD1880] |
| หัวเรื่อง | Consumer behavior --Case studies [] |
| | Consumer behavior --United States [] |
| | Consumer behavior --United States [] |
| | Consumer behavior --United States --Case studies [] |
| | Consumer behovior --United States --Case studies [] |
| | Market survevs --United States [] |
| | Market surveys --United States [] |
| | Market surveys --United States [] |