| Type |  Book |
| ชื่อเรื่อง | Place branding : glocal, virtual and physical identities, constructed, imagined and experienced / Robert Govers and Frank Go |
| ผู้แต่ง | Govers, Robert |
| ISBN | 9780230230736 |
| | 9780230230736 (hbk.) |
| พิมพลักษณ์ | Basingstoke, Hampshire : Palgrave Macmillan, c2009 |
| รูปเล่ม | xiv, 324 p. : ill., maps ; 24 cm |
| หัวเรื่อง | Place marketing |
| | Place marketing --United Arab Emirates --Dubai --Case studies [] |
| | Place marketing --United Arab Emirates --Dubayy (Emirate) --Case studies [] |
| | Tourism --Marketing [] |
| | Tourism --United Arab Emirates --Dubai --Case studies [] |
| | Tourism --United Arab Emirates --Dubayy (Emirate) --Case studies [] |