| Type |  Book |
| ชื่อเรื่อง | Services marketing : an Asia-pacific perspective / Christopher Lovelock, Paul G. Patterson, Rhett H. Walker |
| ผู้แต่ง | Lovelock, Christopher h |
| ISBN | 0733986781 |
| | 9780733986789 |
| | 9780733986789 (paperback) |
| | 9780733986789 (pbk.) |
| พิมพลักษณ์ | Sydney : Pearson Education Australia, c2007 |
| | Frenchs Forst, NSW : Pearson/Prentice Hall, 2007 |
| ครั้งที่พิมพ์ | Fourth edition |
| | 4th ed |
| รูปเล่ม | xiii, 608 p. : ill. (some col.), maps ; 25 cm |
| หัวเรื่อง | Customer services --Marketing [] |
| | Customer services --Australia --Marketing [] |
| | Customer services --New Zealand --Marketing [] |
| | Customer services --Pacific Area --Marketing [] |
| | Customer services --xAustralia --Marketing [] |
| | Service industries --Marketing [] |
| | Service industries --Australia --Marketing [] |
| | Service industries --New Zealand --Marketing [] |
| | Service industries --Pacific Area --Marketing [] |
| | Service industries --Southeast Asia --Marketing [] |