| Type |  Book |
| ชื่อเรื่อง | Managing and using information systems : a strategic approach / Keri E. Pearlson, Carol S. Saunders |
| ผู้แต่ง | Pearlson, Keri |
| ISBN | 0131968777 |
| | 9780471715382 (pbk. : alk. paper) |
| | 0471715387 (pbk. : alk. paper) |
| | 9780471715382 |
| | 0877572887 |
| | 0471715387 (pbk.) |
| | 0471715387 |
| พิมพลักษณ์ | Chicago : American Marketing Association, 2000 |
| | New Jersey : John Wiley, 2006 |
| | New York : Wiley, c2004 |
| | Hoboken, N.J. : Wiley, c2006 |
| ครั้งที่พิมพ์ | 1st ed |
| | 3rd ed |
| | 7th ed |
| รูปเล่ม | x, 369 p. : ill. ; 23 cm |
| ลิงค์ | Click to see a table of contents |
| | Click to see a table of contents |
| หัวเรื่อง | Electronic commerce |
| | Information technology --Management [] |
| | Knowledge management |
| | Management information systems |
| | ADVERTISING --RESEARCH [] |
| | CONSUMER BEHAVIOR --RESEARCH [] |
| | INFORMATION RESOURCES MANAGEMENT |
| | INTERNET MARKETING |
| | INTERNET |
| | MARKETING RESEARCH |