| Type |  Book |
| ชื่อเรื่อง | Advertising and promotion : an integrated marketing communications perspective / George E. Belch \& Michael A. Belch |
| ผู้แต่ง | Belch, George e. (george eugene) |
| ISBN | 0071214380 |
| | 0072536764 (alk. paper) |
| | 0071214380 (pbk. : inter. ed) |
| | 0071214380 (international : alk. paper) |
| | 0072536764 |
| | 0072536764 (alk. paper) |
| | 9780071214384 |
| | 9780071214384 (international : alk. paper) |
| | 9780072536768 (alk. paper) |
| | 0071214380 (international : alk. paper) |
| | 9780072536768 |
| พิมพลักษณ์ | Boston : McGraw-Hill, c2004 |
| ครั้งที่พิมพ์ | 6th ed., International ed |
| | 6th ed |
| รูปเล่ม | xxvi, 779, [67] p. : col. ill. ; 29 cm |
| หัวเรื่อง | Sales promotion |
| | Advertising |
| | Communication in marketing |
| | Communications in marketing |
| | Ccommunication in management |