| Type |  Book |
| ชื่อเรื่อง | Promotion and integrated marketing communications / Richard J. Semenik |
| ผู้แต่ง | Semenik, Richard j |
| ISBN | 0324062532 (core text with Info Trac) |
| | 0324062532 (hbk.) |
| | 0324125682 |
| | 0324125682 (core text only) |
| | 9780324062533 |
| | 9780324062533 (core text with Info Trac) |
| | 9780324125689 |
| | 9780324125689 (core text only) |
| | 9789812403728 |
| | 9812403728 |
| | 0324062532 |
| พิมพลักษณ์ | Cincinnati [OH] : South-Western Thomson Learning, 2002 |
| | Australia : South-Western/Thomson Learning, c2002 |
| รูปเล่ม | xxxix, 582 p. : ill. (some col.) ; 29 cm |
| ลิงค์ | http://getdoc?CT64848.pdf |
| หัวเรื่อง | Advertising campaigns |
| | Communication in marketing |