Type | Book |
ชื่อเรื่อง | Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna |
ISBN | 184169889X (pbk. : alk. paper) |
| 1841697532 (hbk. : alk. paper) |
| 9781841697536 (hbk. : alk. paper) |
| 9781841697536 (paperback) |
| 9781841698892 (pbk. : alk. paper) |
| 184169889X (pbk.) |
| 9781841698892 (pbk.) |
พิมพลักษณ์ | New York : Routledge, c2010 |
รูปเล่ม | xxx, 392 p., [3] p. of plates : ill. (some col.) ; 23 cm |
หัวเรื่อง | Consumer behavior |
| Marketing --Psychological aspects [] |
| New products --Psychological aspects [] |
| Senses and sensation |
| Sensuality |