| Type |  Book |
| ชื่อเรื่อง | Keeping customers / edited, with an introduction by John J. Sviokla and Benson P. Shapiro |
| ISBN | 0875843336 |
| | 0875843336 (acid-free paper) : $29.95 |
| พิมพลักษณ์ | Boston, MA : Harvard Business School Press, c1993 |
| รูปเล่ม | xx, 384 p. : ill. ; 25 cm |
| หัวเรื่อง | Consumer satisfaction |
| | Consumer satisfaction --United States [] |
| | Customer services |
| | Customer service --United States [] |