| Type |  Book |
| ชื่อเรื่อง | Services marketing : an Asia-Pacific and Australian perspective / Christopher Lovelock, Paul Patterson, Rhett Walker |
| ผู้แต่ง | Lovelock, Christopher |
| ISBN | 1741031621 (pbk.) |
| | 9781741031621 |
| | 9781741031621 (pbk.) |
| | 1741031621 |
| พิมพลักษณ์ | Frenchs Forest, Australia : Pearson Prentice Hall, 2004 |
| | Frenchs Forest, NSW : PearsonEducation Australia, c2004 |
| ครั้งที่พิมพ์ | 1st ed |
| | 3rd ed |
| รูปเล่ม | xii, 579 p. : ill., tables ; 25 cm |
| หัวเรื่อง | Customer services --Asia --marketing [] |
| | Customer services --Australia --Marketing [] |
| | Customer services --New Zealand --Marketing [] |
| | Customer services --Pacific Area --Marketing [] |
| | Service industries --Asia, Southeastern --Marketing [] |
| | Service industries --Australia --Marketing [] |
| | Service industries --New Zealand --Marketing [] |
| | Service industries --Pacific Area --Marketing [] |
| | Services industries --Asia --marketing [] |
| | Services industries --Pacific Area --Marketing [] |