| Type |  Book |
| ชื่อเรื่อง | Advertising and integrated Brand Promotion / Thomas C. O''Guinn, Chris T. Allen and Richard J. Semenik |
| ผู้แต่ง | O''guinn, Thomas |
| ISBN | 032431132X (international student ed.) |
| | 0324289561 (student ed. with InfoTrac) |
| | 0324317182 |
| | 0324317182 (instructor''s ed. with InfoTrac) |
| | 0324320159 (student ed.) |
| | 9780324289565 (student ed. with InfoTrac) |
| | 9780324311327 |
| | 9780324311327 (international student ed.) |
| | 032431132X |
| | 032431132x (student ed.) |
| พิมพลักษณ์ | Mason, Ohio : Thomson/South-Western, c2006 |
| ครั้งที่พิมพ์ | 4th ed., International student ed |
| | 4th ed |
| รูปเล่ม | xlviii, 781 p. : col. ill. ; 29 cm |
| หัวเรื่อง | Advertising media planning |
| | Advertising |